Cultural Insights


Sports Survey

Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm

Across 33 countries people see the event as having a positive unifying effect and inspiring future generations
Sexuality Survey

Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+

Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
Music Survey

Brits calling for a Royal Performance: Public eyeing Regal Acts for Glastonbury Stage

Queen, Prince and even the King himself (yes, Elvis) among Britain’s top choices in vote for who they would like to see headline at Glastonbury.

Princess Kate is the nation’s favourite Royal

New Ipsos poll explores attitudes to the Royal Family and the Monarchy.
Society Survey

Valentine’s Day: Millennials most satisfied with their romantic/sex life

New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.
Gender Survey

Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes

Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.

Global Perceptions: How 18–34-year-olds see the UK and the world

Research conducted by Ipsos on behalf of the British Council finds that the UK remains an attractive country for young people across the G20. However, Italy just edges the UK as the most attractive country in the G20 by one percentage point.

First Life in the UK Index identifies wellbeing gap between young and old

A new landmark Life in the UK Index study from Carnegie UK and Ipsos finds democratic wellbeing is in crisis.

Public increasingly see politicians as stoking culture wars, study finds

The research findings, by the Policy Institute at King’s College London and Ipsos, reveal six in 10 people now agree politicians invent or exaggerate culture wars as a political tactic.