Cultural Insights


Music Survey

Brits calling for a Royal Performance: Public eyeing Regal Acts for Glastonbury Stage

Queen, Prince and even the King himself (yes, Elvis) among Britain’s top choices in vote for who they would like to see headline at Glastonbury.

Princess Kate is the nation’s favourite Royal

New Ipsos poll explores attitudes to the Royal Family and the Monarchy.
Gender Survey

Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes

Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.

Global Perceptions: How 18–34-year-olds see the UK and the world

Research conducted by Ipsos on behalf of the British Council finds that the UK remains an attractive country for young people across the G20. However, Italy just edges the UK as the most attractive country in the G20 by one percentage point.

First Life in the UK Index identifies wellbeing gap between young and old

A new landmark Life in the UK Index study from Carnegie UK and Ipsos finds democratic wellbeing is in crisis.

Public increasingly see politicians as stoking culture wars, study finds

The research findings, by the Policy Institute at King’s College London and Ipsos, reveal six in 10 people now agree politicians invent or exaggerate culture wars as a political tactic.
Sports Survey

English Rugby: Contrasting perceptions of the men's and women's games

A recent survey by Ipsos Observer shows the public's perceptions of English rugby very greatly between the men's and women's games.

Friends, Romans, Britons – Rome is still among us!

An Ipsos survey on the TikTok trend that's become a surprising litmus test for couples' relationships - how often do you think about the Roman Empire?
Podcasts Survey

The Ipsos UK Podcast

Welcome to Ipsos's UK Podcast - a podcast covering our latest market research and insights into life, business and society in the UK. Subscribe below.