Cultural Insights


Sports Survey

English Rugby: Contrasting perceptions of the men's and women's games

A recent survey by Ipsos Observer shows the public's perceptions of English rugby very greatly between the men's and women's games.

Friends, Romans, Britons – Rome is still among us!

An Ipsos survey on the TikTok trend that's become a surprising litmus test for couples' relationships - how often do you think about the Roman Empire?
Podcasts Survey

The Ipsos UK Podcast

Welcome to Ipsos's UK Podcast - a podcast covering our latest market research and insights into life, business and society in the UK. Subscribe below.
Healthcare Survey

Global views on abortion

A majority across 29 countries believe abortion should be legal in at least most cases.
Sustainability Publication

ESG across borders: The cultural context

The domain of ESG stretches across a broad range of themes that are just as complex as they are far-reaching.
Sports Survey

2 in 3 British football fans support the usage of VAR in football

British football fans surveyed would be more likely to support VAR if a time limit were to be introduced to make a decision according to a new Ipsos survey.
Media Survey

Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits

4 in 10 Brits (41%) believe Ukraine will win the finals of the 2023 Eurovision Song Contest being held in Liverpool this Saturday.

Coronation 2023: Attitudes towards the Royal Family

As Britain celebrates the Coronation of King Charles III we present a round-up of the latest polls, trends and attitudes towards the Royal Family and the Monarchy in association with Sky News.