Cultural Insights


Sports Survey

2 in 3 British football fans support the usage of VAR in football

British football fans surveyed would be more likely to support VAR if a time limit were to be introduced to make a decision according to a new Ipsos survey.
Media Survey

Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits

4 in 10 Brits (41%) believe Ukraine will win the finals of the 2023 Eurovision Song Contest being held in Liverpool this Saturday.

Coronation 2023: Attitudes towards the Royal Family

As Britain celebrates the Coronation of King Charles III we present a round-up of the latest polls, trends and attitudes towards the Royal Family and the Monarchy in association with Sky News.
Qualitative Publication

Join the Gaming IP Gold Rush!

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
International Survey

New HSBC research reveals the financial challenges of relocating abroad

On behalf of HSBC, Ipsos has undertaken research to understand more about the experiences of international citizens.

4 in 10 plan on celebrating Valentine’s Day this year, with romantic dinners at home, sending cards and having sex

New polling by Ipsos shows 4 in 10 Britons plan on celebrating Valentine's Day with their loved one this year.
Ipsos Update Publication

Ipsos Update – January 2023

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Food & Diet Survey

Marmite - Love it or hate it?

It's the age old question. Marmite - love it or hate it? We polled the British public to give their opinion. What's their verdict on Marmite?