Cultural Insights


Public split on whether ‘woke’ is compliment or insult, and unsure what ‘culture wars’ means – despite huge surge in media coverage

The first in a series of comprehensive surveys by Ipsos and the Policy Institute at King’s College London on awareness of and attitudes towards the "culture wars" debate.
Cultural Insights Publication

Emptier Planet

Are we ready for the shock of global population decline? What you've heard about global overpopulation is wrong, says Darrell Bricker, Global CEO, Public Affairs at Ipsos.
Sports Survey

Active Lives Children and Young People Survey 2019/20

Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2019/20. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).

Despite a chaotic 2020, Britons are feeling good about 2021

Almost three-quarters (73%) of Britons are optimistic that 2021 will be a better year for them than 2020 according to the predictions poll from Ipsos Global Advisor
Almanac Publication

The Ipsos Almanac 2020

Welcome to the Ipsos 2020 Almanac - in a year we thought would be a turning point in the climate emergency, instead it was a year unlike any other.
Qualitative Publication

The Last of Us Pt. 2: The power of gaming storytelling

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

Who's least likely to say they'll get a COVID-19 vaccine?

Kings College London and Ipsos look at who is least likely to get a COVID-19 vaccine.

How Others See Us: Perceptions of the UK across 36 countries

Research conducted by Ipsos on behalf of the British Council finds the UK to be the joint most attractive country overall among young people across the 36 countries surveyed.
Qualitative Publication

Platforming Progressivism: The role of media providers in and amongst social change

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.