Customer Insights


Financial Services Publication

Innovating with Financial Service Customers in Mind

By now, UK Financial Service (FS) providers should have their houses in order regarding the compliance of existing products and services to Consumer Duty outcomes. But what about new products and services travelling through the innovation pipeline? Is there a plan for baking Consumer Duty into their design phase?
Financial Services Publication

Building Stronger Stakeholder Relationships Through Consumer-Centric Culture

A positive reputation can unlock value across a business’ external stakeholder relationships. Whether engaging policymakers and regulators, consumers, the media, or wider business partners, meeting the Consumer Duty will be a key requirement for businesses to build and maintain positive sentiment among these stakeholder groups.
Financial Services Publication

Creating and Embedding Cultural Change

With Consumer Duty in full force firms will be expected to show they have embedded the outcomes of the Duty in their culture, presenting a challenge and an opportunity.
Customer Insights Publication

Value of Insights: Moving to Impact

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
Omnichannel Publication

Channel Performance Management

Three focus areas for driving growth.
Customer Experience Publication

The Key To Your CX Success

In this new Ipsos white paper, author Fiona Moss explores how organisations can determine the right CX KPIs to drive business performance.
Customer Experience Publication

When difference doesn’t mean different: Understanding cultural bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
Customer Experience Publication

Organisational responses to COVID-19 based on the Forces of CX

The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
Mystery Shopping Publication

Monitoring business performance during – and after – social distancing

In a world of social distancing and heightened health concern, it is critical that brands deliver an experience which takes responsibility for the wellbeing of their customers and employees. Delivering a standout customer experience during the crisis will inform consumer behaviour throughout – and perhaps long after – the outbreak. Here is how Ipsos can help.