Data Analytics

2018 has arrived and with it a mine of data waiting for some attention!

In the age of big data there never seems to be a shortage of stats and figures. Linkage analysis combines survey data with a client’s in-house statistics to create richer insights.

A data scientist is the adult version of the kid who can’t stop asking “why?” They’re the kind of person who goes into an ice cream shop and gets five different scoops on their cone because they really need to know what each one tastes like…

In this new thought piece, Leo Cremonezi explores how three types of advanced statistical analysis - Factor, Cluster and CHAID analysis - can help us unlock additional value from market segmentation

Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.

The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.

MORI was commissioned by the Cabinet Office to examine how much the public knows — or cares — about the way public services in Britain are inspected.