Keith Glasspoole, of Ipsos ASI looks at John Lewis’ 150th anniversary campaign, highlighting our research showing that while the ad sets it up, its the brand experience that carries it home.
Simon Atkinson and designer Tom Warren illustrate how the largest ever global research study on the best city to do business in, live in and visit was put together.
Ipsos has a tradition of polling the British public on how they feel about the Monarchy. With the arrival of the Royal baby, once again we have provided a snap shot of public opinion on the Royal Family and the future of its heir in 2013.
Some interesting and valuable findings from the Wellcome Trust Monitor are presented in our latest infographics, which allow us to deliver information in an accessible way and enables our clients to engage with the depth of the topic being depicted.
Radio expert Andy Haylett talks about the digital radio audience reaching the 50% mark, which is an important moment, however, the other bigger 50% challenge remains.
