Digital

This report explores how to survive in a transforming market and handle the changes disruption brings.

It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?

An evaluation by Ipsos for the Department for Digital, Culture, Media and Sport (DCMS) of the economic impacts and public value of the UK's Superfast Broadband Programme.

The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).

Findings for the Lloyds Bank UK Consumer Digital Index 2018

The recently launched think with Google data visualisation tool details the demographics of mobile app users across six markets (UK, US, France, Germany, Italy and the Netherlands).

The government has recently announced that Making Tax Digital for Business will be rolled out from April 2019 instead of 2018. This research - conducted before this change - looked at small businesses' and landlords' capacity to comply with Making Tax Digital and the support they are likely to require.

In our latest blog, JB Aloy, Global Head of Workforce Analytics Solutions and Employee Experience Insights at Ipsos LEAD, explores the future of Employee Engagement and tackles the specific challenges HR leaders need to overcome.

Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.