Election

With just one week to go until Election Day Ipsos's latest poll for the Evening Standard finds the Conservatives gaining as Labour support declines.

Q What do you think will be the outcome of the forthcoming election?

Professor Roger Mortimore explains “perceptual maps”, which present what the public thinks of the parties (and their leaders) visually so they can easily be compared.

Dr. Roger Mortimore, director of political analysis, writes in the Huffington Post that swing isn't so simple anymore.

Ipsos's April 2015 Political Monitor looks at how British voters perceive both the main political parties and their leaders.

Which party do you think has the best policies on benefits - the Conservatives, Labour, Liberal Democrats or some other party?

Ipsos's April Political Monitor looks at which issues voters will influence their decision and which party they think has the best policies on each one.

Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.

Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.