Entertainment

The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.

Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.

John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio.

This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.

As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges researchers face to deal with these types of projects.

The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week.

In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results.

John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio.

The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world.