This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?
The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications.
The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio - a massive 46.8 million of us listen to the radio during an average week, that's 91% of the UK population aged 15 and over.
The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government's target of 50% set for the switchover from analogue to digital broadcasting.
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.
It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.
Ipsos MediaCT designed and conducted a bespoke survey among a select group of leaders and opinion formers in the UK radio industry to gauge their reactions to the Digital Britain report and to find out where they see the future of radio going.
