This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?
An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.
An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.
