Over the past 10 years, the mobile internet has promised much but for many mobile consumers has failed to deliver anything close to fixed (i.e. via PC/laptop) web experience.
In June 2009, the UK Government published its Digital Britain Report, which
lays out the requirements for a country living and working in the digital age.
Specifically for radio, this means the migration from analogue to digital
broadcasting. In this context, Ipsos MediaCT looked at the implications of
the Government's forecasts and the barriers to be overcome to ensure
success.
What future does media branding have in the new world of unlimited choices? The need for fast and accurate research into how consumers are thinking and behaving has never been greater. The economic stakes have never been higher. Companies that fail to
change are unlikely to survive. But those who invest now in understanding what their customers want are likely to be best-placed to lead, rather than to lag these changes.
Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.
Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies.
The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times.
More than a fifth of all adults in the UK are still completely excluded from the internet, according to new BBC research conducted by Ipsos and Essential Research into ways of tackling Britain's digital divide.
Within an ever-evolving digital market, coupled with a state of recession, the television industry faces greater competition, challenges and opportunities than ever before. This is a bite sized Thought Piece from Ipsos MediaCT.
This thought piece considers the twin
challenges faced by the film industry in needing to cut off illegal file sharing sites, whilst developing compelling official digital models to act as credible alternatives to
pirate sites.
There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
