Gender

Masculinity
Gender Survey

More than half of Britons (54%) think the impact of porn on real-life relationships between men and women is a problem, rising to 6 in 10 (62%) men aged 18-34

New research from Ipsos in the UK, conducted in partnership with JOE media, details perceptions and behaviours around pornography, as well as wider views around historical conversational taboo topics such as religion and political views.
Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Gender Survey

Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes

Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.
The majority of relatives of women killed by men believe that their relative’s death was preventable - Ipsos
Women Survey

The majority of relatives of women killed by men believe that their relative’s death was preventable

A new survey from Killed Women and Ipsos among the relatives of women who have been killed by men finds that most believe that their relative’s death could have been prevented and that sentences issued do not deliver justice.
Ipsos Survey: English Rugby: Contrasting perceptions of the men's and women's games
Sports Survey

English Rugby: Contrasting perceptions of the men's and women's games

A recent survey by Ipsos Observer shows the public's perceptions of English rugby very greatly between the men's and women's games.
A Woman's Worth: How better portrayal is good for business
Advertising Publication

A Woman's Worth: How better portrayal is good for business

It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.
Missed Opportunities in Women's World Cup 2023 Advertising
Advertising Publication

Missed Opportunities in Women's World Cup 2023 Advertising

Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.
Asking the UK their Gender: Inclusive survey design
Gender Publication

Asking the UK their Gender: Inclusive survey design

As attitudes in society shift, Ipsos has undergone an extensive cognitive study to design a new standard question for asking gender in our surveys.
Ipsos Pride 2023 global survey: two in three Britons think transgender people face discrimination, but support for gender-affirming measures is mixed
Gender Survey

Two in three Britons think transgender people face discrimination, but support for gender-affirming measures is mixed

Support for gender-affirming measures places Britain in the bottom 6 amongst 30 countries surveyed in Ipsos' Pride 2023 Global Advisor Survey.
International Women's Day 2023
Gender Survey

Britons increasingly scared to speak out on women’s rights, data shows

People in Britain are increasingly afraid of promoting women’s rights for fear of reprisals, a major 32-country survey conducted for International Women’s Day has found.
Hysterical Health: Unpicking the cultural beliefs that shape women's healthcare - Ipsos
Healthcare Publication

Hysterical Health: Unpicking the cultural beliefs that shape women's healthcare

The Hysterical Health report by Ipsos explains how culturally embedded beliefs about gender might be shaping healthcare practices in the UK.
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