Gender

Masculinity
Gender Survey

More than half of Britons (54%) think the impact of porn on real-life relationships between men and women is a problem, rising to 6 in 10 (62%) men aged 18-34

New research from Ipsos in the UK, conducted in partnership with JOE media, details perceptions and behaviours around pornography, as well as wider views around historical conversational taboo topics such as religion and political views.
International women's day
Women Survey

Nearly 1 in 2 Britons (47%) say women’s equality has gone far enough

Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
Christiane Amanpour: an International Women's Day conversation
Gender Event

Christiane Amanpour: an International Women's Day conversation

Join us for an International Women's Day conversation with Christiane Amanpour CBE!
Ipsos update February 2024
Ipsos Update Publication

Ipsos Update – February 2024

Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Gender Survey

Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes

Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.
Ipsos Views - a question of gender
Diversity Publication

A question of gender

Gender classification in international research.
The majority of relatives of women killed by men believe that their relative’s death was preventable - Ipsos
Women Survey

The majority of relatives of women killed by men believe that their relative’s death was preventable

A new survey from Killed Women and Ipsos among the relatives of women who have been killed by men finds that most believe that their relative’s death could have been prevented and that sentences issued do not deliver justice.
Ipsos Survey: English Rugby: Contrasting perceptions of the men's and women's games
Sports Survey

English Rugby: Contrasting perceptions of the men's and women's games

A recent survey by Ipsos Observer shows the public's perceptions of English rugby very greatly between the men's and women's games.
A Woman's Worth: How better portrayal is good for business
Advertising Publication

A Woman's Worth: How better portrayal is good for business

It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.
Missed Opportunities in Women's World Cup 2023 Advertising
Advertising Publication

Missed Opportunities in Women's World Cup 2023 Advertising

Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.
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