Gender


Gender Publication

Asking the UK their Gender: Inclusive survey design

As attitudes in society shift, Ipsos has undergone an extensive cognitive study to design a new standard question for asking gender in our surveys.
Gender Survey

Two in three Britons think transgender people face discrimination, but support for gender-affirming measures is mixed

Support for gender-affirming measures places Britain in the bottom 6 amongst 30 countries surveyed in Ipsos' Pride 2023 Global Advisor Survey.
Gender Survey

Britons increasingly scared to speak out on women’s rights, data shows

People in Britain are increasingly afraid of promoting women’s rights for fear of reprisals, a major 32-country survey conducted for International Women’s Day has found.
Gender Survey

International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men

Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day 2023.
Healthcare Publication

Hysterical Health: Unpicking the cultural beliefs that shape women's healthcare

The Hysterical Health report by Ipsos explains how culturally embedded beliefs about gender might be shaping healthcare practices in the UK.
Ipsos Update Publication

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
Women Publication

Women in Tech Survey 2021

WeAreTechWomen partnered with Ipsos and the Tech Talent Charter to look at the barriers women face in the tech industry
Coronavirus Survey

The majority of Britons think gender inequality will not be addressed as Britain recovers from the pandemic

As we continue in our recovery from the COVID-19 pandemic, we ask Britons what they expect to happen to gender inequalities
Women Publication

Women in Advertising

The power of positive representation for a better society and a more successful brand.