KnowledgePanel


Election Survey

Exploring voter volatility ahead of the July General Election

The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June
Election Survey

Ipsos MRP shows Labour on track to win large majority, but nearly 120 seats still too close to call

Today Ipsos publishes its first MRP model of the 2024 General Election.

Andy Burnham more popular in Manchester than Sadiq Khan in London or Andy Street in West Midlands

New Ipsos UK KnowledgePanel polling for the 2024 local and mayoral elections explores attitudes towards the most important issues to people’s vote in the upcoming local elections
Election Survey

Ahead of highly anticipated UK general election in 2024, satisfaction with democracy is low

A new survey by Ipsos KnowledgePanel conducted across seven countries - UK, France, Italy, Sweden, Poland, Croatia and US - reveals the public support democratic principles such as voting, building consensus, diffusion of power, despite widespread dissatisfaction with a system perceived to favour the rich and powerful.
Generations Publication

Signs of Success

In this Ipsos report we dig deeper into the signs of success. Our objective is to answer the deceptively simple question of “what does it mean to be successful in the UK today?”
Generations Survey

Britain is a nation of “satisficers” rather than “strivers”, Ipsos report finds

“Signs of Success”, a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success.

Majority of Britons support government regulation of AI to prevent job losses, with few expecting it to create more job opportunities than those that are lost

6 in 10 (64%) Britons think Artificial Intelligence (AI) will affect their job according to a new Ipsos UK KnowledgePanel survey.

Public Perceptions of Community Pharmacy

The Public Perceptions of Community Pharmacy Survey, conducted by Ipsos on behalf of NHS England (NHSE), explores public attitudes towards community pharmacy in England as well as their openness to expanding the services on offer from pharmacies.
Scotland Survey

Scots split over impact of independence on Scotland’s economy

New findings from Ipsos’s UK KnowledgePanel survey show that both the Scottish and UK publics are increasingly gloomy about our economic prospects as the cost of living crisis deepens.