Market Research

The Labour leader's approval ratings are continuing their slow, steady decline - in stark contrast to the prime minister's, writes Gideon Skinner in Politics.co.uk.

The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.

Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.

Nine in ten Britons (92%) describe our economy as being in a bad situation according to the Ipsos Global @dvisor online survey conducted in 24 countries.

Conservatives and Labour are neck and neck as Ed Miliband's ratings hit a low point says our latest poll for Reuters.

A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.

The first Economist/Ipsos Issues index of 2012 shows that concern about the EU/Euro has returned to the Top 10 list of issues facing Britain.

One in ten (10%) British parents say their child has experienced cyberbullying according to new research from Ipsos released today.

Public support for nuclear energy has bounced back strongly since its June 2011 low point in the wake of the Fukushima incident in March.