Market Research

The People/Ipsos leadership poll shows what might happen in hypothetical leadership contests of the Conservative and Labour parties.

The Labour leader's approval ratings are continuing their slow, steady decline - in stark contrast to the prime minister's, writes Gideon Skinner in Politics.co.uk.

The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.

Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.

Nine in ten Britons (92%) describe our economy as being in a bad situation according to the Ipsos Global @dvisor online survey conducted in 24 countries.

Conservatives and Labour are neck and neck as Ed Miliband's ratings hit a low point says our latest poll for Reuters.

A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.

The first Economist/Ipsos Issues index of 2012 shows that concern about the EU/Euro has returned to the Top 10 list of issues facing Britain.

One in ten (10%) British parents say their child has experienced cyberbullying according to new research from Ipsos released today.