With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer.
Tara Beard-Knowland of Ipsos ASI argues in Campaign Magazine that retailers over-reliant on the lowest price can undermine their brand and that an underlying strategy is needed.
A quarter of Captains of Industry (25%) think the Olympic Games will benefit their business, with less than one in ten (8%) saying the Games will have a detrimental effect.
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today's listeners, consumers, readers and others.
Tara Beard-Knowland of Ipsos ASI says in Campaign magazine that the British Heart Foundation's 'Stayin Alive' ad combines of lots of different elements that makes an ad oh so effective.
The majority of top British business leaders are pessimistic about the future of the country's economy, according to Ipsos's Captains of Industry survey.
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks and Laura Furniss in Brand Republic.
