Market Research

The latest Ipsos Political Monitor shows that Labour has closed the gap on the economy and the majority of voters believe coalition has been bad for both the Tories and Lib Dems

Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.

Read Research Director, Ben Marshall's blog for Shelter on our latest research for RIBA.

Sarah Castell and Jayesh Navin Shah presented at the British Science Association's 2012 Science Communication Conference.

Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?

Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.

Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.

Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.

In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.