Market Research

Gulia Tagliaferri
Market Research Press release

Ipsos in the UK has appointed Giulia Tagliaferri as Head of Behavioural Science within its Public Affairs team

Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
Politics Survey

Talk to me, I'm listening

Tara Beard-Knowland discusses the importance of timing and receptivity for effective advertising in Campaign
Politics Survey

Voters believe the Conservatives have lost economic credibility

The latest Ipsos Political Monitor shows that Labour has closed the gap on the economy and the majority of voters believe coalition has been bad for both the Tories and Lib Dems
Politics Survey

Store brands gain ground on national brands

Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
Politics Survey

It's not all about quantity

Read Research Director, Ben Marshall's blog for Shelter on our latest research for RIBA.
Investors Survey

Ipsos presented at the Science Communication Conference 2012

Sarah Castell and Jayesh Navin Shah presented at the British Science Association's 2012 Science Communication Conference.
Politics Survey

Products, products everywhere and never time to think

Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?
Politics Survey

'Ad' enough? What to consider when advertising to mobile shoppers

Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
Politics Survey

Falling in love with ads....Measuring that hair standing up tingle

Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.
Politics Survey

Measuring emotional engagement through biometrics

Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
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