Market Research

As the reality TV season starts to draw to a close what is Ipsos ASI's view on how programme sponsorship has fared? Louise Brice writes in MediaWeek.

Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.

Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.

Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.

Ipsos today announced the appointment of its new client facing senior leadership team in the UK.

Six in ten (58%) people believe business behaves ethically, a third do not.

Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine

Bobby Duffy writes in the Huffington Post UK that George Osborne needs to pull off an impossible trick in his Autumn Statement today.

This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.