As the economy continues to dominate public concerns, Ipsos research shows the importance of company responsibility in people's purchasing has declined sharply this year.
Labour is not benefitting in the polls from rising economic confidence - but a high turnout might just save Gordon Brown from election defeat, says Sir Robert Worcester
A survey of over 2,000 people in Britain was carried out by Ipsos for the International Fund for Animal Welfare (IFAW), and the League Against Cruel Sports.
In a year when trust in politicians has declined significantly, more than nine in ten British adults trust doctors to tell the truth, according to an Ipsos/RCP survey on trust in professions.
The Sun's decision to switch its support to the Conservatives (announced today) is actually a reflection of a decision already taken by the newspaper's readers, as newly-published data from Ipsos shows.
This Ipsos brief provides an overview of where the parties and leaders stand now, with charts illustrating data from our September 2009 Political Monitor as well as data from other recent surveys on the topics of trust in politicians and public priorities for spending cuts.