Market Research

The latest Ipsos public spending index shows that the public is split on the need to cut spending on frontline services, but messages on the tough choices ahead are slowly beginning to filter through.

Anxiety is spreading among Tory MPs, morale is rising in Labour ranks and the hope is dawning among Lib Dems that a hung parliament just might leave them holding the balance of power.

Ipsos's November Political Monitor shows, among those certain to vote, an increase in support for Labour and a fall in support for the Conservative Party.

Simon Riley, Research Director at Ipsos, talks about the Creativity in Qual and presents a personal list of forms of creative collaboration.

As the economy continues to dominate public concerns, Ipsos research shows the importance of company responsibility in people's purchasing has declined sharply this year.

A new Ipsos survey for Channel 4 examines the attitudes towards the death penalty in the UK.

Since 2005, the Conservative Party's share of voting intention has grown best among key goups where their support was relatively low previously.

Labour is not benefitting in the polls from rising economic confidence - but a high turnout might just save Gordon Brown from election defeat, says Sir Robert Worcester

A survey of over 2,000 people in Britain was carried out by Ipsos for the International Fund for Animal Welfare (IFAW), and the League Against Cruel Sports.