Market Research

Ipsos's Research Highlights for February 2017 includes concern about the NHS jumping to the highest level since 2003 and six in ten around the world think their society is `broken'.

In this Ipsos Marketing paper, we explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.

Ipsos's Research Highlights for January 2017 includes a public split on Brexit, gender equality and most people believe their country's society is broken.

Ipsos's Research Highlights for December 2016 includes the most trusted professions in Britain and most countries think their population is much more Muslim than it actually is.

Device agnostic is no longer the future of online research. It's happening now. Marketers must adapt quickly or risk losing touch with their consumers.

The Ipsos Almanac for 2016 is packed with insight and analysis through our researchers' lens of a memorable and challenging 2016.

Ipsos's Research Highlights for November 2016 includes confidence in the government on handling the economy but much less when handling Britain's exit from the EU.

Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.

Ipsos are delighted to be shortlisted for the 2016 AQR Prosper Riley-Smith Qualitative Excellence Award.