Market Research

Slides and tweets from the King's College London / Ipsos event held on Tuesday 4th March 2014.

Ipsos has issued this statement in response to an article appearing in PinkNews on 31 January 2014

Ipsos MediaCT has launched their new real time content monitor, MediaMoments, a new mobile app tool designed to help understand in the moment content consumption across platforms.

Ipsos's Global Trends Report 2014 highlights ten key trends from the data we have gathered across 20 key countries and their implications for government, brands and business.

This piece of work looks at key trends that will shape social media in 2014, from ephemeral social networks to the Social Newsroom.

The use of behavioural economics in research has been a healthy injection to the market research industry, making sure that the quirks of human behaviour are not only acknowledged, but cherished.

Credible Conservatives? Ahead of George Osborne's Autumn statement Simon Atkinson blogs in the Huffington Post on the Tories' economic polling numbers.

Daniel Welch of Ipsos Digital reflects on 21 years of SMS and its impact on market research.

In this White Paper, our Global Antiviral team examine the infrastructure of the healthcare systems in Russia and the USA with respect to the management of HIV patients.