Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
In February, the single most important issue in the minds of nearly a quarter (23%) of the British nation was immigration and asylum seekers, nearly double the percentage who expressed concern about either the state of the nation's health care (13%) or Iraq, terrorism and the nation's defence (13%).
MORI's first poll of the General Election, published in the Financial Times on the day the election was called from fieldwork the previous weekend caused a shock to the system, as there was a warning in it for all three major political parties. For the record, Populus in the Times had Conservatives at 35%, Labour at 37%, Lib Dems at 19% and others at 9%. NOP in the Independent had Conservatives at 33%, Labour at 36%, Lib Dems at 21% and others at 10%. ICM in the Guardian had Conservatives at 34%, Labour at 37%, Lib Dems at 21% and others at 8%.
