Media

Ipsos World Cup polling
Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
Q3 Technology Tracker 2017 Quarterly Release
Tech Tracker Publication

Music consumption of CDs is in decline

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Opinions of Generation Z’s ambitions and priorities differ greatly between the generations
Media Survey

Opinions of Generation Z’s ambitions and priorities differ greatly between the generations

A new Ipsos survey for the BBC seeks to establish the differences in views between Generation Z and Generation Y, Generation X and Baby Boomers.
Tech Tracker Q2 2017
Tech Tracker Publication

Social media is the stand out activity of parents around children

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
BBC Presenters, Actors, Reporters Survey
Media Survey

BBC Presenters, Actors, Reporters Survey

Nearly 4 in 5 UK adults think that the BBC should be able to try to get the highest quality presenters, actors and reporters – even if it means paying similar to what other broadcasters pay.
Tech Tracker Publication

33% of GB households now own a Smart TV

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Making an experience real
Virtual Reality Survey

Making an experience real

As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?
Confessions of the Admen
Advertising Publication

Confessions of the Admen

Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'
Tech Tracker Q4 2016
Tech Tracker Publication

80% of 16-34 year olds use a smartphone in their purchase journey

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Politics Survey

Public attitudes towards spending cuts - have we reached a tipping point?

Sara Davidson writes for Scottish Policy Now on what latest survey data tells us about attitudes to austerity. 
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