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Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.

18.06.26

Advertising Publication

In-app advertising drives strong connection and conversion with users

A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.

30.07.18

Qualitative Publication

Love Island's Success: A Tale of Cultural Tension

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

17.07.18

Tech Tracker Publication

2 in 3 adults in Britain use social media

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

12.07.18

Q1 Technology Tracker 2018 Quarterly Release

Tech Tracker Publication

Ownership of voice-activated speakers is now at 8% amongst GB adults

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

22.03.18

Q4 Technology Tracker 2017 Quarterly Release

Tech Tracker Publication

A third of adults worry about voice activated speakers recording their conversations

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

11.01.18

Ipsos Trust in Professions - Veracity Index 2017

Trust in Professions Survey

Politicians remain the least trusted profession in Britain

The 2017 Ipsos Veracity Index reveals the esteem the British public holds for a variety of professions, with some fresh additions in the form of weather forecasters and professional footballers.

30.11.17