Media

A group of young people sit on the grass with a laptop
Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
Over half of GB adults now own a tablet
Tech Tracker Publication

Over half of GB adults now own a tablet

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
In media we trust? How our views of the media are changing
Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Tech Tracker Q3 2018 Report
Tech Tracker Publication

8 in 10 GB adults own a smartphone

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Fake news, filter bubbles and post-truth are other people’s problems…
Trust in Professions Survey

Fake news, filter bubbles and post-truth are other people’s problems…

A major new Ipsos study of over 19,000 people in 27 countries highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves.
In-app advertising drives strong connection and conversion with users
Advertising Publication

In-app advertising drives strong connection and conversion with users

A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
Love Island's Success: A Tale of Cultural Tension
Qualitative Publication

Love Island's Success: A Tale of Cultural Tension

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Technology_Tracker_Q2_Report_2018
Tech Tracker Publication

2 in 3 adults in Britain use social media

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Q1 Technology Tracker 2018 Quarterly Release
Tech Tracker Publication

Ownership of voice-activated speakers is now at 8% amongst GB adults

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Q4 Technology Tracker 2017 Quarterly Release
Tech Tracker Publication

A third of adults worry about voice activated speakers recording their conversations

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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