Methodology

An Ipsos poll asking the same series of questions asked in the BBC comedy series Yes Prime Minister, series 1, episode 2, "The Ministerial Broadcast" as posed by Sir Humphrey Appleby to Bernard Woolley

In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.

As attitudes in society shift, Ipsos has undergone an extensive cognitive study to design a new standard question for asking gender in our surveys.

Ipsos partnered with the Open Data Institute and Imperial College Health Partners to deliver a public dialogue for the NHS AI Lab and Sciencewise, which will be used to steer priorities for future research.

Andrew Cleary, Director of International Research Methods at Ipsos, reflects on a successful WAPOR conference

Andrew Cleary, Director of International Research Methods, is presenting research learnings at the 75th Annual WAPOR Conference. The research outlines how the face-to-face European Working Conditions Survey was developed as telephone survey in response to the pandemic, comparing data quality with the previous survey and drawing key lessons for future research methods.

Ipsos and the UK Evaluation Society announce two new prizes to celebrate the accomplishments of the UK's evaluation profession.

Welcome to the latest update from the Ipsos Survey Research Methods Centre.

In early October 2021, Ipsos started to reintroduce in home, face-to-face data collection for some of our major surveys. This follows recently updated guidance from the MRS and a successful pilot of required safety protocols.