Emily Gray and Chris Martin of Ipsos Scotland explain the alternative methodological approach we took so that evidence to inform crime and justice decision-making in Scotland could still be collected during the pandemic.
Dr. Margaret Blake looks at how conducting Active Lives Survey research among school pupils during the pandemic has encouraged innovation while gathering important evidence on the impact of the pandemic on children’s lives.
As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
This is a report of findings from a public dialogue carried out by Ipsos and commissioned by the Wellcome Trust. The dialogue aimed to better understand the interests and priorities of the public across a full range of Neuroscience and Mental Health research.
Our latest best practice guide outlines the benefits of mobile-first and the simple rules you should follow when designing or reviewing an online survey.
The Ipsos election night Exit Poll for the BBC, ITV and Sky News once again proved its worth with its accurate prediction of the final 2019 general election result.
