Opinion leaders


No significant change in Angela Rayner’s favourability ratings amidst ongoing tax row

The April 2024 Ipsos Political Pulse explores public attitudes towards political parties and leading politicians

The Conservative party brand image hits new low

The Ipsos Political Monitor, taken 3rd to 15th April 2024, explored attitudes towards the Labour and Conservative parties and perceptions of the economy.
Scotland Survey

Public ratings of the SNP fall over Humza Yousaf’s first year as First Minister

A year on from becoming First Minister, Humza Yousaf remains less popular among the public than Nicola Sturgeon was when she left office.

Latest UK Opinion Polls: Government approval recent changes

Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.

Starmer seen as more ‘in touch’ with ordinary people than Sunak and more likely to understand problems facing Britain

The Ipsos Political Pulse explores how the public view Prime Minister Rishi Sunak and Keir Starmer as well as other leading politicians and political parties

Majority of Britons continue to be unfavourable towards Rishi Sunak

54% think the UK’s decision to leave the European Union has had a negative impact on the country according to the January 2024 Political Pulse poll from Ipsos.
Politics Survey

Seven in ten not confident Conservatives can provide strong and stable leadership

Only one in four (25%) say they are confident according to the latest political polling from Ipsos.

Majority of Britons hold unfavourable opinion of Rishi Sunak

Prime Minister Rishi Sunak's favourability ratings have worsened in 2023 according to the latest Ipsos Political Pulse poll.
Politics Survey

Just one in four think David Cameron’s government did a good job on foreign affairs

New Ipsos polling explores the public response to David Cameron’s appointment as Foreign Secretary and Suella Braverman’s removal as Home Secretary.