Opinion leaders

A hand casting a ballot into a box
Politics Survey

The State of Democracy 2025: Fake news, lack of accountability, extremism and corruption seen as top threats to democracy across Europe and the US

A new Ipsos KnowledgePanel survey offers an in-depth analysis of democratic perceptions in 9 Western countries, highlighting dissatisfaction with democracy and deep worries about its future.
The British public think improving the NHS is the most important of Keir Starmer’s 5 missions | Ipsos
Politics Survey

The British public think improving the NHS is the most important of Keir Starmer’s 5 missions

A new Ipsos poll explores public opinion of Keir Starmer's 5 missions.
Rishi Sunak’s registers lowest favourability scores as Prime Minister
Political Pulse Survey

Rishi Sunak registers lowest favourability scores as Prime Minister

6 in 10 people say the country is heading in the wrong direction, according to the latest Ipsos Political Pulse.
Public think Keir Starmer is more likely to hold key leadership traits than Rishi Sunak - Ipsos
Politics Survey

Public think Keir Starmer is more likely to hold key leadership traits than Rishi Sunak

New Ipsos survey shows Keir Starmer leading Rishi Sunak on a number of key leadership traits seen as important to what makes a good Prime Minister.
Majority of Britons have an unfavourable opinion of the Conservative Party - Ipsos Political Pulse November 2022
Political Pulse Survey

Majority of Britons have an unfavourable opinion of the Conservative Party

The Ipsos Political Pulse for November 2022 shows Rishi Sunak just trailing Keir Starmer when it comes to favourability.
Majority of Britons expect Rishi Sunak to lose next General Election
Politics Survey

Majority of Britons expect Rishi Sunak to lose next General Election

A majority expect Rishi Sunak and the Conservatives to lose the next General Election according to the latest Ipsos poll.
Labour more trusted than the Conservatives on immigration – but the majority trust neither - Ipsos
Immigration Survey

Labour more trusted than the Conservatives on immigration – but the majority trust neither

Only 15% say that Rishi Sunak’s government has been doing well at running the country, while slightly over two in five (43%) think it has done badly.
Public more confident in Rishi Sunak than his predecessors but see Labour as more likely to deliver on key priorities
Politics Survey

Public more confident in Rishi Sunak than his predecessors but see Labour as more likely to deliver on key priorities

New Ipsos poll on how Rishi Sunak is seen by the public after his first week as prime minister.
Sunak leads as the public’s preferred next Prime Minister, but Johnson is ahead with Conservative voters - Ipsos
Politics Survey

Sunak leads as the public’s preferred next Prime Minister, but Johnson is ahead with Conservative voters

Once a new Prime Minister is in place, over three in five (62%) say they would support a General Election being held as soon as possible, with only one in five (21%) opposing it according to new Ipsos polling.
Public divided on whether Rishi Sunak will do a good job as Prime Minister - Ipsos
Politics Survey

Public divided on whether Rishi Sunak will do a good job as Prime Minister

Rishi Sunak starts his premiership slightly behind the Labour leader Keir Starmer according to the latest Ipsos polling.
28 - 36 of 52 items