Opinion leaders


Politics Survey

Keir Starmer leads Liz Truss on a range of leadership characteristics

New Ipsos polling shows that Labour Party leader Keir Starmer leads new Conservative Party leader Liz Truss on a range of political leadership attributes.

Public more likely to think Boris Johnson has done a bad job as PM than any other since WWII

Do the public think these former PMs did a good job or a bad job in office? New Ipsos polling
Politics Survey

3 in 4 Britons say Privileges Committee investigation into Boris Johnson is justified

Three-quarters say the investigation is definitely/somewhat justified while around 1 in 5 (18%) disagree, according to a new Ipsos poll.

6 in 10 do not trust Boris Johnson to tell the truth, nearly twice as many as Keir Starmer

The public are very sceptical when it comes to trusting politicians to tell the truth, according to a new Ipsos poll
Scotland Survey

Sunak narrowly leads Truss on popularity in Scotland

While neither of the Conservative leadership candidates is viewed favourably by the Scottish public, Rishi Sunak is slightly more popular than Liz Truss.

Britons divided on tax and spend

On the key Conservative leadership election battleground of tax and spend, the British public is divided, according to the July 2022 Ipsos Political Pulse.
Politics Survey

Public split over potential alternative candidates for PM

Our polling, conducted on 7th July 2022, finds no clear winner among the public as to who should succeed Boris Johnson as Prime Minister.

Ipsos poll shows public views towards Boris Johnson recovering but half still unfavourable

Latest Ipsos Political Pulse poll shows public favourability towards Boris Johnson recovering following Russia's invasion of Ukraine - though more than half remain unfavourable to the Prime Minister.

Keir Starmer and Rishi Sunak outscore Boris Johnson on a host of leadership traits but little to choose between Starmer and Sunak

The February 2022 UK Political Pulse survey from Ipsos shows Keir Starmer and Rishi Sunak leading Boris Johnson across a host of leadership attributes.