Political Monitor


Latest Ipsos leader image ratings shows Keir Starmer ahead of Boris Johnson on many attributes

However Boris Johnson extends his lead on good in a crisis, and Keir Starmer’s ratings on sound judgement have slipped since December

Labour extends lead over Conservatives as most trusted to address cost of living

37% trust Labour most to "reduce you and your family's cost of living" compared to 22% who trust the Conservatives most.

Majority of Britons now satisfied with government handling of Russian invasion of Ukraine

However, half think too little humanitarian support is being provided

Conservatives' lead on the economy falls as Labour seen as best party on tax

The Conservatives still retain a lead on ‘managing the economy’ overall (+6). However, this lead has fallen from +18 in October 2020.
War/Terrorism Survey

Public trust Conservatives more than Labour on defence

The March 2022 Ipsos Political Monitor poll finds that the public trust the Conservatives more than Labour on defence by a 2:1 margin

Conservatives more trusted by Britons to grow the economy but Labour more trusted on reducing cost of living

Ahead of the Spring Statement, the March 2022 Ipsos Political Monitor finds that Britons are still more positive than negative about Rishi Sunak’s performance as Chancellor.

Ipsos poll shows economic optimism falls to lowest since 2008 financial crash

Three in four (76%) expect the economy to get worse over the next twelve months.

Bringing back switchers is a key challenge for the Conservatives

While former Conservative voters becoming undecided or less likely to vote is having an impact, former Conservative voters switching to Labour could be more serious long-term problem for the Conservatives.

More than half of Britons think the economy will worsen in the next 12 months

The Ipsos Political Monitor for January 2022 shows a fall in economic optimism.