Politics

London has been voted one of the world's favourite cities in the largest ever global survey of its kind by Ipsos, covering 18,000 people in 24 countries.

The latest Ipsos Consumer Confidence Index powered by Ipsos Global @dvisor provides further evidence that British consumers are becoming more optimistic about the state of the UK economy.

Gideon Skinner in our Politics Wire blog explains the two rules of thumb for interpreting polls.

Concern about the economy falls to the lowest point in five years as concern about race/immigration rises to meet it. Poverty and housing also rise in prominence.

History shows that parties can win despite the unpopularity of their leaders, but to do so Labour needs to offer policy substance writes Bobby Duffy in the New Statesman.

Economic optimism has risen for the fifth consecutive month, according to the latest Ipsos Political Monitor, and our Economic Optimism Index stands at its highest since January 2010.

The latest Ipsos Political Monitor shows that Ed Miliband and Nick Clegg, in particular, are facing a struggle in communicating to voters what they stand for.

As with star signings at football clubs, the likes of David Cameron's new adviser Jim Messina freshen up the team and encourage support, writes Ben Page in The Guardian.

John Hallward discusses how he feels brand success is still about stirring emotions in people.

In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising

Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them.