Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

Increased powers is the favoured option for Scotland's future

The majority of the Scottish public wants to see further powers given to the Scottish Parliament though Devo Plus proposals according to our poll for Reform Scotland.
Politics Survey

Economist/Ipsos June Issues Index

Despite the Eurozone crisis, just 8% place the Euro/EU amongst the most important issues facing the country, as general economic issues continue to dominate.
Politics Survey

A change is as good as a rest

As Special K changes its creative approach to advertising, what more do advertisers need to do when changing tactics? Tara Beard-Knowland of Ipsos ASI writes in Campaign.
Politics Survey

Support for independence falls back while First Minister's approval rating also dips

Three weeks after the `Yes' campaign was launched, support for Scottish independence has fallen in our latest poll for The Times and The Sun.
Politics Survey

Think BR: Don't twist the numbers

Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill in Brand Republic.
Politics Survey

Majority of Scots support gay marriage

The majority of Scots think that same-sex couples should have the right to marry, according to our latest poll for the Equality Network.
Politics Survey

Personalised online radio is hitting the Big Time

John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio.
Politics Survey

Everybody wants to be on TV?

As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
Politics Survey

Ipsos Political Monitor June 2012

The Ipsos Political Monitor shows continued loss of public confidence in their economic outlook and in George Osborne as Chancellor.
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