Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

Nailing colours to the mast

Jon Weeks writes how beauty brands can look to social media to find the seeds of opportunity for NPD during the recession in Marketing magazine.
Politics Survey

Glasgow City Council Staff Survey 2011-12

Survey of Glasgow City Council staff 2011-2012, conducted by Ipsos
Politics Survey

Can viral make my media plan sick?

There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic.
Politics Survey

Getting involved in the debate about Scotland's future

We conducted a poll of 1,003 adults across Scotland on behalf of the Future of Scotland partners.
Politics Survey

Labour halt decline as SNP support slips

Our latest Scottish Public Opinion Monitor has Labour increasing its share of the vote for the first time in 18 months. Labour is on 32% up 9 points since January.
Politics Survey

Beyond the headlines: what is happening with NHS satisfaction rates?

Dan Wellings of our NHS and Public Health research area blogs for Nuffield Trust on what the recent polling tells us.
Politics Survey

Mediawatch: Picking on nine year olds can only backfire

Ben Page, Chief Executive of Ipsos, discusses Argyll & Bute Council's response to a nine-year-old's blog about her school dinners.
Politics Survey

"Going Underground" WiFi comes to the Tube!

Virgin Media brings WiFi to London Underground platforms, but what impact will it have on consumers and advertisers? Louise Brice writes in MediaWeek.
Politics Survey

12 per cent of Europeans expect economy to improve

The latest Ipsos Global @dvisor shows that just 12% of citizens from across 9 European countries expect their local economy to improve in the next six months.
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