Politics


Politics Survey

Young carers' leisure time survey

Survey of young carers in Scotland, exploring how much free time they have and the leisure activities in which they participate.
Politics Survey

What Wenlock & Mandeville have to say about forecasting new launch sales

What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing.
Politics Survey

Ipsos Political Monitor August 2012

The Government and the three main political parties' leaders appear to have benefited from a possible Olympic feel-good effect as their satisfaction ratings rise, according to the August Ipsos Political Monitor.
Politics Survey

The Brits' approach to innovation - our understated nation

In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
Politics Survey

Chugging: Is this how the public perceives charitable giving?

Phillip Westwood and Lewis Hill look at recent data on public views on fundraising techniques used by charities including `chugging'.
Politics Survey

Ain't got the time, ain't got the money

Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.
Politics Survey

Think BR: Communicating Britishness through advertising

Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.
Politics Survey

Benchmarking residents' perceptions of local government

Ipsos's latest work for the Local Government Association, looking at the best ways to benchmark residents' perceptions of local government.
Politics Survey

The outlook for Outlook

Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.