The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
A study amongst Kent residents reveals that most adults have already made lifestyle changes to combat the perceived economic downturn, or intend to do so in the New Year, including pledging to eat out less, spend less on clothes, holidays, trips to the pub and even charity donations.
Ipsos was commissioned by the Scottish Government to undertake this survey, having previously conducted stakeholder surveys for the Scottish Executive in 2004 and 2005.
Ipsos's monthly Issues Index (conducted face-to-face from 11-16 December 2008) shows that, for the fourth consecutive month, the economy remains at the top of the list of the most important issues facing Britain.
Ipsos, in collaboration with Steer Davies Gleave, was commissioned to conduct a large scale research study among businesses on behalf of Scottish Enterprise, the Scottish Government, Highlands and Islands Enterprise and Transport Scotland.
Ipsos's December Political Monitor shows that among those absolutely certain to vote, the Conservative party voting intention share has dropped slightly by one point to 39% since our November Political Monitor, and the Labour party share has also fallen slightly by two points to 35%.
Ipsos's poll carried out exclusively for The Mirror (conducted by telephone between 10-11 December 2008 among 1,007 British adults age 18+) shows that among those absolutely certain to vote, the Labour party's share has risen by four points to 36% since our previous voting intention poll carried out Nov 27-28. The Conservative vote share has dropped two points to 41%, and the Liberal Democrat share is on 11%.
Ipsos's monthly Issues Index (conducted face-to-face monthly of c. 1,000 British adults age 18+) shows that the economy remains at the top of the list of public concerns. In fact, for the second month in a row, Ipsos has recorded our highest-ever rating for the economy, with more than three in five (62%) of the public rating it as one of the most important issues facing Britain, and increase of four points from last month.
Ipsos's November Political Monitor (carried out by telephone between 14-16 November 2008 among 1,002 adults age 18 and over) shows that among those absolutely certain to vote, the Conservative Party share has dropped five points to 40% and the Labour Party share has increased seven points to 37%.
