Polling

Polling Survey

Shorts win backing as summer workplace option, while flip-flops remain a professional taboo

New polling data from Ipsos, conducted online between 29 May and 1 June 2026, during the first heatwave of the year, reveals that the British public holds distinct boundaries regarding appropriate summer work attire as temperatures rise, showing a strong consensus on casual legwear but drawing a firm line at open-toed footwear and athletic clothing.

26.06.26

Polling Survey

Majority of Britons think Boris Johnson’s government is doing badly at running the country

Now that the Sue Gray report has been published, majorities think the findings are thorough and independent but few think they will lead to the right people being held accountable for any breaches of coronavirus restrictions

30.05.22

Ipsos Update Publication

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

01.03.22

Political opinion polls are, in many ways, the public face of the entire research industry | Ipsos

Politics Publication

Opinion Polls: A tour of the territory

Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.

27.10.20

Politics Survey

Polling on how voters identify politically presents challenges and opportunities for Labour

New polling from Ipsos shows those on the right more favourable to Johnson and the Conservatives than those on the left are to Starmer and Labour.

23.07.20

Public opinion Survey

How comfortable are Britons with returning to normal, as coronavirus concern rises again?

Many are still uncomfortable about some aspect of life returning to normal as concern about the Coronavirus rises to levels last seen in late April.

02.07.20

Politics Survey

The 2019 General Election: a retrospective

Lucy Thompson reports from "Election 2019: The Brexit Campaign”, the latest retrospective in a series of political communications events, of which one has been held after every UK General Election since 1979.

04.02.20

Public perceptions of the NHS and social care | Ipsos

Healthcare Publication

Public perceptions of the NHS and social care - general election polling 2019

This report presents the findings of a research project commissioned by the Health Foundation and conducted by Ipsos, looking at public perceptions of the NHS and social care.

05.12.19