Polling


Polling Survey

Nearly 6 in 10 Britons consider the Bayeux Tapestry important to national heritage, but most have only limited knowledge of the artifact's precise history

New polling data from Ipsos in the UK, conducted in collaboration with the British Museum, reveals mixed public sentiment and widespread historical misconceptions amid the Bayeux Tapestry's return to Britain for the first time in nearly 1000 years.
Polling Survey

Brits significantly less fearful than before the Reeves budget but say the state of British economy is just as poor

New polling data from Ipsos in the UK, conducted between 9–13 October 2026, reveals that despite a slight political honeymoon period for Prime Minister Andy Burnham and Chancellor John Healey.
Budget Survey

Over half of Britons fear market confidence in government debt ahead of Autumn Budget

New joint polling data and research from Ipsos and the National Institute of Economic and Social Research (NIESR) reveal a stark disconnect between the public’s fiscal anxieties and their expectations for the upcoming Autumn Budget.

Conservatives seen as main opposition to Labour for first time this parliament

New polling data from Ipsos in the UK, conducted 9-13 October 2026 shows that the public are now more likely to say the Conservatives are the main opposition to Labour than Reform UK for the first time this parliament.
Defence Survey

Despite rising support for increasing defence spending, half of Britons say there are no circumstances under which they would take up arms for Britain

New polling data from Ipsos in the UK reveals that public appetite for military investment remains strong amidst global instability, though Britons remain divided over how to fund additional defence spending.
Scotland Survey

Scots warm to closer working between Scottish and UK Governments under Burnham

New Ipsos Scotland polling finds a marked rise since May in positive attitudes towards close working between the Scottish and UK governments.
Politics Ipsos Voices

Can Burnham win over Gen Z?

Burnham passes the Gen Z vibe test
Politics Survey

Has the Prime Minister's speech given Britain ‘hope back again’?

New polling data from Ipsos in the UK, conducted 29–30 September 2026, reveals public reactions following Prime Minister Andy Burnham's major speech at the Labour Party Conference this Tuesday. As the Government sets out its policy agenda, the polling explores whether the Prime Minister's address has succeeded in restoring public hope in the nation's future, economy, and public services.

Public prefer a Burnham led Labour government to main alternatives

New polling data from Ipsos in the UK, conducted 18-23 September 2026 explores attitudes towards leading politicians and parties ahead of Labour Party Conference.