Polling


Polling Survey

The People Behind the Polls

The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
Scotland Survey

Ipsos political polling methodology in Scotland

Ipsos’s current political polling design in Scotland.
Polling Survey

Majority think Starmer will become Prime Minister, as only one in five think Sunak will win next election

Even a majority of 2019 Conservative voters are predicting that Keir Starmer will enter Number 10 according to Ipsos polling conducted after the 2023 party conferences.
Politics Survey

The British public think improving the NHS is the most important of Keir Starmer’s 5 missions

A new Ipsos poll explores public opinion of Keir Starmer's 5 missions.
Politics Survey

2 in 3 lack confidence in the Government’s ability to run the country properly, competently and seriously, or with integrity

3 in 5 support Boris Johnson resigning as Prime Minister after Rishi Sunak and Sajid Javid resign from the Cabinet.
Politics Survey

Boris Johnson’s likeability ratings fall to his lowest score as PM

As the Prime Minister faces more pressure, his likeability ratings drop further
Politics Survey

Half of Britons say Conservatives made the wrong decision by voting to keep Boris Johnson as Prime Minister

Half support the Prime Minister resigning, however this has fallen since last month
Polling Survey

Majority of Britons think Boris Johnson’s government is doing badly at running the country

Now that the Sue Gray report has been published, majorities think the findings are thorough and independent but few think they will lead to the right people being held accountable for any breaches of coronavirus restrictions
Ipsos Update Publication

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.