Polling


Public opinion Publication

Opinion Polls: Why they remain the reference

The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.
Election Survey

Ipsos and the 2017 General Election

The Ipsos / GfK Exit Poll for BBC News, ITV News and Sky News once again proves accurate.
Election Survey

The number of young people that will vote could decide the election

Ben Page writes for the Times Red Box and walks us through the challenges for pollsters during election time.
Politics Survey

Life after David Cameron: the Conservatives have lost a major asset

David Cameron was almost always positively rated by the public – or at least viewed more favourably than is usual for politicians, says Roger Mortimore in The Conversation.
Politics Survey

Brexit does not trigger significant increase in support for independence

In the wake of the UK voting to leave the EU against the wishes of the majority of Scots, our new poll for STV News suggests that Brexit has not caused an upsurge in support for a second independence referendum being held.
Politics Survey

The politics of public spending

Ipsos polling conducted in the UK sheds light on how flexible voters are prepared to be in their expectations of public sector services, says Ben Page in Policy Network.
Politics Survey

Interesting times ahead for all parties in the Scottish Parliament

Ipsos Scotland director Mark Diffley takes a look at the Scottish Parliament election results in Holyrood magazine.
Politics Survey

Despite this being first campaign to debate the Scottish parliament's new powers, voters do not want them to be used in any radical way

Ipsos Scotland director Mark Diffley suggests in Holyrood magazine, that Scotland may now be entering a period of political and electoral stability.
Politics Survey

Nothing looks like halting the SNP bandwagon

Mark Diffley, Director, Ipsos Scotland, writes in Holyrood magazine on the state of play approaching the 2016 election.