Polling

Polling Survey

Shorts win backing as summer workplace option, while flip-flops remain a professional taboo

New polling data from Ipsos, conducted online between 29 May and 1 June 2026, during the first heatwave of the year, reveals that the British public holds distinct boundaries regarding appropriate summer work attire as temperatures rise, showing a strong consensus on casual legwear but drawing a firm line at open-toed footwear and athletic clothing.
EU Election Prediction Poll
European Union Survey

EU Parliament Election Prediction Poll

Brexit Party set to win most votes at European Parliament elections but one in three voters say that they may change their mind.
International Women's Day 2019: Scotland
Women Survey

International Women's Day 2019: Attitudes towards gender equality in Scotland

Scots recognise there is a problem with gender equality that needs to be addressed – but most of us don’t see ourselves as ‘feminists’.
International Women's Day 2019: Scotland
Scotland Survey

Are we all feminists now? Attitudes to gender equality in Scotland

Rachel Ormston blogs on where the Scottish public stand on gender equality in 2019.
Half of Brits think there are more advantages to being a man than a woman
Gender Survey

Half of Brits think there are more advantages to being a man than a woman

A new global study by Ipsos, in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, investigates global attitudes towards gender equality and men's role in its achievement.
Men not emasculated by caring for children
Gender Survey

Men are not emasculated by caring for children

In collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, Ipsos finds that the majority of British men no longer see childcare as the preserve of women.
Scottish Public Opinion Monitor – March 2018
Scotland Survey

Scottish Public Opinion Monitor – March 2018

Scots are gloomy about Brexit’s likely impact on the economy - but more oppose holding another independence referendum in the next three years than support it.
International Women’s Day: Global misperceptions of equality and the need to Press for Progress
Gender Survey

International Women’s Day: Global misperceptions of equality and the need to Press for Progress

To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.
Opinion Polls: Why They Remain the Reference - Ipsos
Public opinion Publication

Opinion Polls: Why they remain the reference

The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.
Ipsos/GfK Exit Poll for BBC/ITV News/Sky News
Election Survey

Ipsos and the 2017 General Election

The Ipsos / GfK Exit Poll for BBC News, ITV News and Sky News once again proves accurate.
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