Public opinion

A new study across 28 Countries by Ipsos finds that 8 in 10 Parents of 0-17 Year olds feel judged for the behaviour of their children

A new 28 country study by Ipsos finds that one in five people (18%) believe the period from the start of pregnancy to age 5 is the most important period of a child and young person’s life for health and happiness in adulthood. The highest proportion of people say all periods are equally important (35%). This is the first time that a global comparative survey looking at perceptions of the early years in different countries has taken place and builds off the work Ipsos conducted in the UK for The Royal Foundation in 2019 /2020.

Residents in the county of Somerset show their preferences when it comes to local government reorganisation

Latest research from Ipsos shows that when given the choice, more Britons opt for Government to act quickly even if that means not all the evidence is available over waiting, when it comes to a crisis.

Government in the pandemic and beyond. This year's State of the State finds government and public services across the UK leading radical, exhaustive and dynamic responses to the coronavirus pandemic.

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.

Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.

The largest testing programme for COVID-19 confirms the need for vigilance across England.

Large proportions of the UK public say they would accept most children being home-schooled, employees being able to choose whether they work from home and bans on public events in front of live audiences being in place for the “very long term”, if a vaccine or treatment that deals with the threat of COVID-19 cannot be found, according to a new study