Public opinion


Politics Publication

Opinion Polls: A tour of the territory

Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.
Public Health Survey

Latest COVID-19 home testing results reinforces need for vigilance

The largest testing programme for COVID-19 confirms the need for vigilance across England.

New data reveals how UK would be prepared to live if COVID vaccine can’t be found

Large proportions of the UK public say they would accept most children being home-schooled, employees being able to choose whether they work from home and bans on public events in front of live audiences being in place for the “very long term”, if a vaccine or treatment that deals with the threat of COVID-19 cannot be found, according to a new study

Largest home antibody testing programme for COVID-19 publishes findings

With Imperial College London, Ipsos has undertaken a huge study across England to find Covid-19 antibody prevalence.
Issues Index Survey

Ipsos Issues Index: Concern about COVID-19 remains at record levels, despite falling infections

Concern about Covid-19 remains at record levels - despite falling infections - and now worry about unemployment rising too

Who's least likely to say they'll get a COVID-19 vaccine?

Kings College London and Ipsos look at who is least likely to get a COVID-19 vaccine.

Face masks becoming normal but a flashpoint while ‘COVID-secure’ behaviours sticking

A new UK study by King’s College London and Ipsos finds that while people are getting used to wearing face masks, they have been a source of tension for some.

How comfortable are Britons with returning to normal, as coronavirus concern rises again?

Many are still uncomfortable about some aspect of life returning to normal as concern about the Coronavirus rises to levels last seen in late April.
Public Health Survey

Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19

Experts say women are more prone to emotional eating due to various psychological factors.