Public opinion

Polling Station sign
Politics Survey

British public more likely to prefer Count Binface wins Clacton by-election than Nigel Farage

London, UK. New polling data from Ipsos in the UK, conducted 8–9 July 2026, explores public attitudes to Nigel Farage’s decision to resign as an MP and force a by-election in Clacton, what they think of the ongoing parliamentary investigation into Nigel Farage and who the public would prefer to win that by-election.
Ipsos 2019 General Election Exit Poll accurate again
Election Survey

Ipsos 2019 General Election Exit Poll accurate again

The Ipsos election night Exit Poll for the BBC, ITV and Sky News once again proved its worth with its accurate prediction of the final 2019 general election result.
Public perceptions of NATO | Ipsos
International Survey

Public see NATO as a force for good, but support is low in key member states

Ipsos / King's College London multi-country poll on public attitudes and favourability towards NATO and its objectives.
Infrastructure Survey 2019 | Ipsos
Infrastructure Survey

Renewables and the environment feature as infrastructure priorities for Britons

Findings from the latest Global Infrastructure Index survey conducted by Ipsos in partnership with the Global Infrastructure Investor Association (GIIA).
Study on morality
Public opinion Survey

British attitudes to moral and social issues have become significantly more liberal in the last 30 years

New research by Ipsos and the Policy Institute at King’s College London shows that the British public has become significantly more liberal on moral issues over the last 30 years.
corporate_reputation_regulated_industries_public_opinion
Reputation Publication

Regulated industries and the power of public opinion

Communicators intent on building their organisation’s reputation and protecting its licence to operate, need to be attuned to the shifting tides of public opinion to help manage risk and maximise opportunity.
Why Scotland’s Citizens’ Assembly should use participatory futures thinking and technology
Politics Survey

Why Scotland’s Citizens’ Assembly should use participatory futures thinking and tech

Emily Gray blogs on how a Citizens’ Assembly can best shape Scotland’s future.
Global survey reveals widespread distrust on personal data usage by companies and governments
Data Security Survey

Global survey reveals widespread distrust on personal data usage by companies and governments

Findings from a new Ipsos and World Economic Forum survey suggest world citizens are in the dark about how their personal information is used – most of all those from economically advanced countries including Great Britain.
Society Survey

Brexit postponed? The view from Milton Keynes

"We’re just going round and round on a hamster wheel” - with progress towards a Brexit deal stagnating, Ipsos visits Milton Keynes with BBC Radio 4’s Today programme to find out what people there make of the current state of play and what they expect to happen next.
Healthcare image
Healthcare Publication

What does the public think about funding for health and social care?

Our survey of public attitudes towards funding for health and social care for NHS Confederation
82 - 90 of 426 items