Public opinion

EU and UK flags
Political Monitor Survey

Majority of Britons support the UK applying to join the EU

New polling data from Ipsos in the UK, conducted 15-22nd October 2026, explores public attitudes to joining the EU and the potential related impact.
Money jar
Budget Survey

Over half of Britons fear market confidence in government debt ahead of Autumn Budget

New joint polling data and research from Ipsos and the National Institute of Economic and Social Research (NIESR) reveal a stark disconnect between the public’s fiscal anxieties and their expectations for the upcoming Autumn Budget.
The Ipsos End of Year Review
Society Event

The Ipsos End of Year Review

The Search for Silver Linings
Royal Guards
Polling Survey

Positive public sentiment towards the Royal Family remains – with nearly 4 in 10 say a reconciliation with Harry and Meghan would be a good thing

New Ipsos in the UK polling finds a generational divide over Harry and Meghan's future role, while nearly 4 in 10 Britons back a reconciliation
AI Visibility and Mountain
Artificial Intelligence (AI) Survey

Ipsos Global Trends: Britain's tech anxiety reaches record levels as public scepticism grows

Exclusive preview polling data from the 10th edition of the Ipsos Global Trends survey, set to launch at the end of September 2026, reveals growing anxiety about technology among the British public.
Money in a jar
Financial Services Survey

6% of UK adults aged 18-75 had heard the term ‘Ghost Broking’

0.4-3% provided spontaneous answers that indicated understanding
Young woman drinking fresh water from a plastic bottle under the hot summer sun
Climate change Survey

3 in 4 Britons (74%) concerned about climate change today following heatwave summer

London, UK. New polling data from Ipsos in the UK, conducted 31st July – 4th August 2026, reveals a significant shift in public concern following a summer of elevated temperatures.
A person counts cash
Public opinion Survey

Over a third of Britons back getting people into work as top welfare priority, as public point to systemic ease and cheating for rise in disability claims

London, UK. New polling data from Ipsos in the UK, conducted 23–24 July 2026, reveals shifting public attitudes towards the UK welfare system.
Number 10 Door
Politics Survey

Ipsos Business polling: What businesses think of Burnham and their priorities for the new Government

London, UK: New Ipsos polling of 1,200 senior business decision makers with an annual turnover of £250,000, conducted between 1 July - 16 July 2026.
Downing Street
Politics Press release

Where did it all go wrong for Keir Starmer? And what lessons Andy Burnham should learn.

Ipsos trend data reveals the two key stages in the decline of Starmer’s public standing.
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