Public opinion

Polling Station sign
Politics Survey

British public more likely to prefer Count Binface wins Clacton by-election than Nigel Farage

London, UK. New polling data from Ipsos in the UK, conducted 8–9 July 2026, explores public attitudes to Nigel Farage’s decision to resign as an MP and force a by-election in Clacton, what they think of the ongoing parliamentary investigation into Nigel Farage and who the public would prefer to win that by-election.
UK Houses
Housing Survey

Survey on the importance of landscape in housing developments 

Over 2,000 adults participated in the research conducted in March 2026
Immigration headline
Politics Publication

Trinh Tu - Safe and legal routes will only succeed if the public believes they are working

Trinh Tu has written extensively on public perceptions on migration and refugees, with a particular lens looking at Government policies and public confidence, using Ipsos insights.
Aerial view of the the Elizabeth Tower which contains the bell Big Ben and the Houses of Parliament for the UK along the Thames River at dusk
Politics Survey

Ben Roff - Politics Home – Uniting the progressive bloc is key to the prime minister-in-waiting's electoral prospects

Ipsos in the UK data reveals how Andy Burnham could build a progressive voter coalition across moderates and those seeking more radical change.
Artificial Intelligence
Society Publication

The British reserve: Navigating the AI transition with caution

The latest Ipsos AI Monitor, a comprehensive 32-country survey, reveals that while the world is almost evenly split between excitement and nervousness, in Britain we are much more cautious.
Downing Street
Politics Survey

Half of Britons deem nation 'ungovernable' but hold politicians more responsible than the public

New polling data from Ipsos in the UK, conducted online between 22–24 June 2026, reveals a disillusioned British electorate following the sudden resignation of Prime Minister Keir Starmer on Monday, 22 June. The data captures a nation divided over the fundamental ability of its system of government to deliver improvement, critical of Keir Starmer’s legacy but sceptical of the impact of new leadership, and supportive of constitutional reform.
Westminster Station
Polling Survey

Andy Burnham seen as most likely to do a good job as Prime Minister

London, UK. New polling data from Ipsos in the UK, taken 19th – 22nd June 2026 - the majority of which taken before Keir Starmer’s resignation speech – shows that 35% of Britons think Andy Burnham would do a good job as Prime Minister.
UK and EU Flags
Brexit Survey

The Brexit vote 10 years on: study shows desire for closer EU relationship - but trade-offs temper rush to rejoin

The research, by Ipsos, the Policy Institute at King’s College London, and UK in a Changing Europe, compares attitudes today with those in 2016 and at various points since, as well as revealing public opinion on the future shape of the UK-EU relationship and how different policy pledges on the EU could help or hinder the Labour government’s chances at the next general election.
Illustration of a large red blood drop being passed from an upper hand to two cupped hands below, symbolizing blood donation and care.
Healthcare Survey

Public Knowledge of Blood Types Low in Great Britain

New polling data from Ipsos shows that a majority of people across Great Britain do not know their own blood type, while widespread misconceptions exist regarding the specific rules and eligibility criteria for blood donation.
Black-and-white photograph-style view of a blurred crowd in front of the Palace of Westminster
Public opinion Survey

Britons split on increased defence spending as public resists core tax and spend trade-offs

London, UK. New polling from Ipsos, conducted between 22–25 May 2026, reveals that British public opinion on increased defence spending is finely balanced.
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