Public opinion

New polling data from Ipsos in the UK, carried out 17-21 April 2026 (before the attack at the White House correspondents’ dinner), explores British public attitudes towards King Charles III’s upcoming state visit to the US.

Building on a global survey published in January 2025, Leaps by Bayer, BCG, and Ipsos announce findings from their latest qualitative research

Explore our thought leadership on the state of public opinion on politics and society, policy and public services.

New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?

Public Trust in AI: Implications for policy regulation

The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?

Ipsos’s current political polling design in Scotland.

8 in 10 people think Britain is divided according to Ipsos polling on attitudes to the right to protest and concerns about extremism and democracy.

The spotlight of this year's Understanding Society from Ipsos is on the future of public services, a topic that promises to take centre stage in debates leading up to the General Election.