Public opinion

Download a summary of some of Ipsos's in-depth analysis on the 'inbox' of London's new Mayor, Boris Johnson.

Crime has fallen, but people don't believe it - and they've lost confidence in the government. This report looks at the reasons for this "perception gap" and what we can do to close it.

The Council decided to hold a workshop with residents to assess options for remedial actions after it was found that their planned budget over the next few years could not be sustained. Ipsos was
commissioned to recruit residents, moderate the workshop and report on findings

Social and cultural trends in Britain 1997-2007 and what they mean for the future

The Ipsos 2007 Review, covers some of the key findings from our research for a wide range of government departments and businesses.

This paper sets out what we already know about public attitudes towards road pricing schemes placed in the context of attitudes towards public and private transport. We go on to present our new survey data and show how it indicates that clear communication of the benefits of road pricing and the revenues it raises can go a long way to winning support for a policy which is initially greeted with much disapproval.

This latest research by Ipsos is key in helping all concerned to understand and unpick these choices. Where are we now? How did we get here? And what are the possible solutions?

Ipsos was commissioned by The Camelot Foundation to conduct research among young people, aged 16 to 21 years, on the meaning of Britishness as a national identity.

The study has been commissioned to bring to the debate young people's perspectives on what a national identity means to them, the relevance it has to their lives and its currency in present day culture.

This report contains the key findings of a research study carried out by Ipsos's Participation Unit to explore theories of influence and consequently to identify a more
meaningful Socio-political Influencer group. It brings together our wealth of data on political activism and places it in the broader context of literature exploring the role of influence in the private and public sectors, in order to understand how a small group of people may have a vital impact on public policy.