Public opinion

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Politics Survey

British public more likely to prefer Count Binface wins Clacton by-election than Nigel Farage

London, UK. New polling data from Ipsos in the UK, conducted 8–9 July 2026, explores public attitudes to Nigel Farage’s decision to resign as an MP and force a by-election in Clacton, what they think of the ongoing parliamentary investigation into Nigel Farage and who the public would prefer to win that by-election.
Public opinion Publication

Survey sets the standard for residents to rate their care

Our report for the 2012 Your Care Rating Survey sets out the development of Your Care Rating and results from the trial survey, conducted in Autumn 2012.
Public opinion Publication

Choice Review Survey

Ipsos was commissioned to conduct research to build on existing data to understand more about how users actually choose services and/or the reasons they decide not to exercise choice.
Public opinion Publication

Impact of welfare reform on housing associations

Our report for the National Housing Federation looks at how welfare reform changes are expected to impact across the housing association prior to implementation.
Public opinion Publication

Preparing for an ageing society

This report for the Department of Work and Pensions (DWP forms the conclusion of Ipsos's evaluation of the Ageing Well programme.
Public opinion Publication

Engaging the public in setting strategy for research into Basic Bioscience Underpinning Health

BBSRC commissioned Ipsos to conduct a general public workshop to explore what "healthy" means to people and their views on the challenges to health facing our society.
Public opinion Publication

A to Z of Qualitative Methods and Techniques

Ipsos's qualitative team bring people and policymakers together, giving you insights which spring from a real understanding of people's lived experience. Our creative research helps drive the social and policy agenda and enables our clients to make better decisions.
Public opinion Publication

Day of Discovery

A new method combining back-to-back group discussions and depth interviews in one day, one location.
Public opinion Publication

Qualitative Research and Web 2.0

Create more ways to engage with participants, using blogging, apps, and project websites. These tools add more value to face-to-face research - at low cost.
Public opinion Publication

Understanding Society December 2012

This issue of Understanding Society brings together experts from across the Ipsos Social Research Institute to consider the period of extraordinary change many nations have witnessed over the last few years, since the 2007/8 global economic crisis.
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