Qualitative

Ipsos, a market leader in offering qualitative research, dialogue and deliberative engagement services, launches its new Qualitative Research and Engagement Centre.

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Qualitative research from Ipsos on behalf of HMRC to explore motivations and barriers to uptake of Tax Advantage Share Schemes (TASS).

Ipsos was commissioned by HM Revenue & Customs (HMRC) to explore the characteristics and behaviours of trusted helpers, and those they help.

Ipsos was commissioned by the Employers, Health and Inclusive Employment directorate (EHIE) to undertake qualitative research with employers, employees, and a range of healthcare professionals (HCPs) across Great Britain. The research explored the experiences of these groups with the current fit note process, as well as their perceptions and attitudes towards extending fit note certification powers to a wider range of HCPs.

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

How has life changed for those most at risk from COVID-19? New interviews with several people with ‘underlying conditions’ uncover the fears, frustrations and fortress-building kickstarted by this global coronavirus challenge. Download the paper to read more.

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.