Reputation

The report of the tenth sitting of the Reputation Council explores issues such as: building sustainable reputation; the difference between brand and reputation; reputation differentiation; and the future relationship between corporations and NGOs.

Ofgem has published its annual tracking survey of Customer Engagement with the Energy Market, conducted for the eighth time in March 2015 by Ipsos.

Our ninth sitting of the Ipsos Reputation Council has brought together over 140 senior communicators based in 22 different countries, with industry experts from Africa and the Middle East taking part for the first time.

Milorad Ajder in City A.M. examines why the corporate landscape is littered with trailblazing companies whose performance have started to slip.

Welcome to Thinking Reputation - including news, views and updates on our latest research findings, from Ipsos's Reputation Centre.

The eighth sitting of the Reputation Council brings together over 100 senior communicators from some of the most respected corporations in the world. This wave of research investigates the case for enlightened self interest, capitalising on reputational equity, reputation and business strategy and the challenges and opportunities of social media.

Companies spend millions on trying to stand out from the crowd and build trust - but Ipsos's Milorad Ajder says the power of the individual is what really makes the difference.

Ofgem has published its annual tracking survey of Customer Engagement with the Energy Market, conducted for the sixth time in March 2013 by Ipsos.

Read the latest edition of Thinking Reputation which includes news, views and updates on the Ipsos Reputation Centre's latest research findings.