Social Media

Brands have focused on beating the skip, or scroll. But with marketers projected to allocate 70% of media budgets to digital by 2024, social ads increasingly need to do more to build brands in the longer-term. 

An Ipsos survey looks at attitudes towards racism in society and on social media.

New research, carried out between August and September 2023 for Unilever, unveils a growing appetite and interest amongst creators in posting more sustainability content. However, creators need help to build their confidence and knowledge of the intertwined ESG space.

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.

New research by Ipsos on childrens' online safety for the Department for Digital, Culture, Media, and Sport (DCMS)

An Ipsos survey for BBC Radio 1/Newsbeat has given a snapshot of young people’s lives in the UK.

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

It has been recently announced that the Digital Harms Bill (that has been inching closer to its third reading in the House of Commons for months), has been put on hold. For the Government, this bill has been trumpeted as a 'milestone in the fight for a new digital age'.

New research published by Ipsos for the Department for Digital, Culture, Media, and Sport (DCMS).