Social Media

Teenager on phone
Education Survey

Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll

Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.
Racism and social media - Ipsos survey
Ethnicity Survey

Racism and social media

An Ipsos survey looks at attitudes towards racism in society and on social media.
Unilever Step Zero Creators Study, August and September 2023
Environmental, Social and Governance (ESG) Survey

Unilever Creators Study, August and September 2023

New research, carried out between August and September 2023 for Unilever, unveils a growing appetite and interest amongst creators in posting more sustainability content. However, creators need help to build their confidence and knowledge of the intertwined ESG space.
Ipsos - Dare ti be a tiktok misfit
Advertising Publication

Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
Over 70% of UK adults think social media platforms should do more to protect children online
Social Media Survey

Over 70% of UK adults think social media platforms should do more to protect children online

New research by Ipsos on childrens' online safety for the Department for Digital, Culture, Media, and Sport (DCMS)
Only a minority of young people claim to be positive about the future of UK politics and the UK economy
Politics Survey

Only a minority of young people claim to be positive about the future of UK politics (17%) and the UK economy (20%)

An Ipsos survey for BBC Radio 1/Newsbeat has given a snapshot of young people’s lives in the UK.
Ipsos Reputation Council | Social Media Conundrum
Reputation Council Publication

Social Media Conundrum

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
The Digital Harms Bill: Few doubt the need, many doubt the delivery
Digital Publication

The Digital Harms Bill: Few doubt the need, many doubt the delivery

It has been recently announced that the Digital Harms Bill (that has been inching closer to its third reading in the House of Commons for months), has been put on hold. For the Government, this bill has been trumpeted as a 'milestone in the fight for a new digital age'.
New poll finds seven in ten adults want social media firms to do more to tackle harmful content - Ipsos
Social Media Survey

New poll finds seven in ten adults want social media firms to do more to tackle harmful content

New research published by Ipsos for the Department for Digital, Culture, Media, and Sport (DCMS).
Fake news and misinformation: The divorce of tech and social media - Ipsos
Media Publication

Fake news and misinformation: The divorce of tech and social media

As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we help these sectors think about what they can do about it.
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