Social Media

Ipsos social media ban polling
Social Media Survey

2 in 3 support social media ban for under-16s, though support softens if it requires nationwide ID verification

New polling data from Ipsos in the UK, conducted 19–22 June 2026, reveals strong public support for age-verification measures to protect under 16s online. Support is dependent on the impact on children and the wider public.
Asking the right questions: Assessing the value and futures of social media analysis - Ipsos
Social Media Publication

Asking the right questions: Assessing the value and futures of social media analysis

A report by Ipsos, King’s Centre for Strategic Communications, and the Social Intelligence Lab
We don't need to talk about ads
Social Media Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
One in three people exposed to COVID-19 anti-vax messages - Ipsos
Coronavirus Survey

One in three people exposed to COVID-19 anti-vax messages

A new survey by Ipsos and King's College London Policy Institute shows that one in three people in the UK (34%) say they have seen or heard messages discouraging the public from getting a coronavirus vaccine.
From unstructured data to intelligence | Ipsos
Social Listening Publication

From unstructured data to intelligence

Exploring the journey of social media data, from tech platforms to research solutions.
Communicating in a Crisis: The needs of news audiences
Media Publication

Communicating in a Crisis: The needs of news audiences

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
Communicating Public Health: Conversations about the COVID-19 pandemic - Report 4 | Ipsos
Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 4

This, the fourth report of four for Future Care Capital from Ipsos, looks at some of the discussions about mental and physical health among social media users during the pandemic.
Communicating Public Health: Conversations about the COVID-19 pandemc - Report 3 - Ipsos
Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 3

Social media analysis reveals the challenges and concerns of frontline workers during the first wave of the pandemic according to this third in our series of four reports for Future Care Capital from Ipsos.
Communicating Public Health: Conversations about the COVID-19 pandemic - Report 2 - Ipsos
Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 2

Humour, strong emotions and videos about hand-washing in evidence as the British public turns to social media during lockdown according to this second in our series of four reports for Future Care Capital from Ipsos.
Communicating Public Health: Conversations about the COVID-19 pandemic - Ipsos
Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 1

The first of four Communicating Public Health reports, published by Future Care Capital, shares insight from Ipsos's analysis of social media activity during the pandemic.
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