Social Media


Society Publication

Tackling conspiracy theories

Our report highlights the danger of only focusing on a vocal minority when the wider population often have a more nuanced relationship with conspiracy theories.
Social Media Publication

Asking the right questions: Assessing the value and futures of social media analysis

A report by Ipsos, King’s Centre for Strategic Communications, and the Social Intelligence Lab
Social Media Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
Coronavirus Survey

One in three people exposed to COVID-19 anti-vax messages

A new survey by Ipsos and King's College London Policy Institute shows that one in three people in the UK (34%) say they have seen or heard messages discouraging the public from getting a coronavirus vaccine.
Social Listening Publication

From unstructured data to intelligence

Exploring the journey of social media data, from tech platforms to research solutions.
Media Publication

Communicating in a Crisis: The needs of news audiences

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 4

This, the fourth report of four for Future Care Capital from Ipsos, looks at some of the discussions about mental and physical health among social media users during the pandemic.
Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 3

Social media analysis reveals the challenges and concerns of frontline workers during the first wave of the pandemic according to this third in our series of four reports for Future Care Capital from Ipsos.
Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 2

Humour, strong emotions and videos about hand-washing in evidence as the British public turns to social media during lockdown according to this second in our series of four reports for Future Care Capital from Ipsos.