Social Media

As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we help these sectors think about what they can do about it.

Our report highlights the danger of only focusing on a vocal minority when the wider population often have a more nuanced relationship with conspiracy theories.

A report by Ipsos, King’s Centre for Strategic Communications, and the Social Intelligence Lab

Why only some advertising gets talked about on social media and becomes famous.

A new survey by Ipsos and King's College London Policy Institute shows that one in three people in the UK (34%) say they have seen or heard messages discouraging the public from getting a coronavirus vaccine.

Exploring the journey of social media data, from tech platforms to research solutions.

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.

This, the fourth report of four for Future Care Capital from Ipsos, looks at some of the discussions about mental and physical health among social media users during the pandemic.

Social media analysis reveals the challenges and concerns of frontline workers during the first wave of the pandemic according to this third in our series of four reports for Future Care Capital from Ipsos.