Society

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

What are the best and worst characteristics of British people?

Abortion proponents outnumber opponents in 22 of 27 countries surveyed by Ipsos

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

2 in 5 members of the general public and two thirds of football fans say the Women’s Euros has made them more interested in watching UK women’s football in the future

Concern about inflation continues to rise and is the top worry for the fourth month in a row.

One year ago, we launched the Qualitative Research and Engagement Centre (QREC).

Support is weaker for other professions striking such as barristers, traffic wardens and civil servants

Inflation remains the most important issue for Britons, as public concern about a lack of faith in politicians also rises